They've attracted creators like Bryce Hall, Sia and Vinnie Hacker to the parties, and have banked $3 million in seed funding from a slew of angel investors and venture capital firms, one of which was Elbaz’s TenOneTen Ventures. The Afterparty team started hosting live events in November and have had a handful of these minting parties so far, Fields said. The NFTs it is currently selling and minting are the Utopians, which give holders access to the entire world of Afterparty events. (Fields called the whole enterprise a “decentralized creator Soho House.”) The company was founded last year by Fields, Dan Rahmel and Eytan Elbaz and debuted its platform in beta last June, starting with a few virtual, NFT-gated events. The Utopians, and what they represent, are the point, he said.Īfterparty sells and mints NFTs that give its buyers access to the events it throws. Down the hallways lined with flat screens displaying GIFs of NFT art.īut the house is beside the point, Fields said, standing in front of the two large screens in the main room, which displayed the NFTs - colorful cyborgs and androids with features like goggles, studs and masks created by an anonymous artist - that were being produced and minted as part of Afterparty's “Utopian" collection. He walked me through the dining room, with its conversation pit filled with velvet furniture next to floor-to-ceiling windows. I knocked.ĭavid Fields, Afterparty's CEO, greeted me at the door with a smile and a handshake, then immediately launched into a tour of the house. Beneath that, a small ornate placard read “Welcome, Please Remove Your Jimmy Choo’s,” which I was told came with the house.
To the right of the door hung a big sign with Afterparty's sleek pink and purple logo. On this Thursday night, it was filled with influencers and enthusiasts all eager to get in on Afterparty's latest NFT minting party.Īfter getting the gate code, I walked up a sleek set of stone stairs tucked between well maintained shrubbery and lined with candles that led me to the entrance. The house typically acts as a gallery and community space for Afterparty, an NFT company, and its buyers. My dented Honda Civic would have looked out of place anyway.Īmong the glittering manors lies the Afterparty House, a modern, four-bedroom, six-bathroom, two-story house with a pool overlooking the glowing Los Angeles skyline.
It was true: The tight streets were already filled with Ferraris, Teslas and Lamborghinis owned by the neighborhood's residents and guests who got there early. I was told beforehand by my hosts to hail a ride-share, as parking in the neighborhood would be difficult to find. The road up was steep and winding, filled with multimillion-dollar houses that twinkled when you looked at them from Sunset Boulevard below. My Uber dropped me off in front of a modern mansion in the Hollywood Hills.
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